Chat with Shashwat
Chat with Shashwat
I started my career as Digital Marketing Head at Evento Planner, a service business, spending over 4 years there. During that time, I wasn't just running ads — I was on the ground, speaking with customers, evaluating lead quality, and making ROI-based decisions.
This hands-on experience taught me something most marketers never learn: the difference between vanity metrics and business outcomes. I understand the pressure of customer expectations and revenue targets — not just campaign metrics.
Today, as Digital Marketing Head, I bring that revenue-first mindset to performance marketing. I manage ₹5.7L+ monthly ad spend across Google and Meta Ads for commercial real estate and healthcare clients, with a focus on lead quality, cost efficiency, and measurable results.
Most agencies hand off the ad, the tracking, and the landing page to three different people. I build the landing page, wire up the tracking, and run the ads myself — so nothing gets lost in translation between them.
I build with AI-first tools like Claude Code, so I can move from idea to a shipped, self-running marketing system fast.
Led digital marketing and customer acquisition from the ground up — campaign strategy, lead quality, and ROI tracking.
Helped grow the business to 4500+ customers over 4+ years, learning firsthand what actually moves revenue.
Applied a revenue-first, ROI-driven mindset to running paid campaigns for other companies — starting with Google & Meta Ads.
Managing performance marketing across Google & Meta for commercial real estate and healthcare clients.
"I don't just run campaigns — I think about how they impact the bottom line."
