Conversion Tracking (GTM, GA4, Meta Pixel)

If you can't track it, you can't prove it worked - the setup every campaign depends on

Curriculum

1

Google Tag Manager fundamentals: tags, triggers, variables

2

GA4 setup: events, conversions, audiences, and reporting fundamentals

3

Meta Pixel installation and event setup (PageView, Lead, Purchase, custom events)

4

Server-side tracking basics and why it matters post-iOS privacy changes

5

Cross-platform tracking: connecting GTM, GA4, and Meta Pixel so numbers actually match

6

Debugging tracking issues: Tag Assistant, GA4 DebugView, Meta Events Manager test tool

7

Building a single source-of-truth reporting dashboard from tracked data

Google Tag Manager GA4 Meta Pixel Meta Events Manager

[Placeholder - duration, format & pricing to be added]