Google Ads

Search, Display, and Performance Max campaigns that convert

Curriculum

1

Google Ads account structure: campaigns, ad groups, keywords

2

Search campaigns: keyword match types, negative keywords, Responsive Search Ads (RSA)

3

Quality Score and ad rank - what drives lower CPCs

4

Performance Max and Display campaigns: when to use them

5

Conversion-focused bidding strategies (Target CPA, Target ROAS, Maximize Conversions)

6

Industry-specific compliance: healthcare, finance, and other restricted categories

7

Handling policy disapprovals and running a compliance audit before launch

8

Reporting and optimization cadence for ongoing accounts

Google Ads Manager Google Ads Editor Keyword Planner

[Placeholder - duration, format & pricing to be added]