Meta Ads (Facebook & Instagram)

Full-funnel Meta advertising - from campaign structure to creative testing to scaling

Curriculum

1

Meta Ads Manager fundamentals: campaign, ad set, ad hierarchy

2

Audience targeting: interest, lookalike, custom audiences, and retargeting

3

Campaign objectives explained: awareness, engagement, leads, conversions, Advantage+

4

Creative strategy: static vs video vs carousel, hooks, and ad fatigue management

5

Click-to-WhatsApp and lead-gen campaigns for local businesses

6

Budgeting, bidding strategies, and scaling without breaking performance

7

Reading Ads Manager data: CTR, CPM, CPL, ROAS - what actually matters

8

Policy compliance: avoiding disapprovals and handling disputes

Meta Ads Manager Meta Pixel Meta Business Suite

[Placeholder - duration, format & pricing to be added]