SEO & GEO (Generative Engine Optimization)

Rank on Google - and get cited by ChatGPT, Gemini, and Claude

Curriculum

1

SEO fundamentals: on-page, technical, and keyword strategy

2

Keyword research and content structuring for search intent

3

Technical SEO: site speed, crawlability, structured data/schema markup

4

Local SEO and Google Business Profile optimization

5

What GEO actually is: how AI search/LLM answers select and cite sources differently from classic search

6

Structuring content so AI Overviews, ChatGPT, and Gemini can parse and cite it accurately

7

Building topical authority and E-E-A-T signals for both traditional and AI search

8

Measuring visibility across Google, AI Overviews, and chatbot citations - not just rankings

Google Search Console Schema Markup AI Search Platforms

[Placeholder - duration, format & pricing to be added]