Social Media Marketing

Strategy, content, and consistency - turning a page into a lead source

Curriculum

1

Platform strategy: choosing the right mix (Instagram, Facebook, LinkedIn, YouTube) for the business type

2

Content pillars and building a monthly content calendar

3

Organic content that converts: reels, carousels, and static posts that drive DMs/leads

4

Community management and review/reputation management (including Google Business Profile)

5

Repurposing one piece of content across multiple platforms and formats

6

Analytics: what to actually measure (engagement vs reach vs conversion) and reporting to clients

7

Combining organic social with paid boosting for maximum reach on a limited budget

Meta Business Suite Content Calendar Tools Google Business Profile Analytics Dashboards

[Placeholder - duration, format & pricing to be added]