Commercial Showroom, Office & Retail Space — Multi-Platform Lead Generation

The Challenge

Generate genuinely qualified buyer/investor interest for mixed-use commercial inventory — showroom, office, and retail spaces ranging from 350 to 6,400 sq ft, priced between ₹7,500 and ₹13,000 per sq ft (roughly ₹26.25L to ₹8.32Cr per unit) — a high-ticket category where lead volume matters far less than lead quality.

The Strategy

• Ran direct lead-generation campaigns across both Meta Ads and Google Ads simultaneously, capturing preferred location and budget range at the point of lead submission to filter for serious intent given the high transaction value.
• Combined platform reach — Meta's audience targeting plus Google's high-intent search capture — rather than relying on a single channel, appropriate for a considered, high-value purchase decision.
• Tracked cost-per-lead closely against a fixed ₹1,50,000 budget across both platforms to keep spend efficient on a category where each unit carries significant value.